Most companies are stuck on layer one. I help you see — and capture — all three.
The first industry chat connecting journalists and PR on Twitter. Hosted live at major newsrooms. Changed how an entire industry found each other.
The AI-generated answer people see before they click a link. Your brand's new homepage that you didn't build — and it exists whether you're managing it or not.
AI-powered source verification and credibility intelligence. Who do you trust, who do you put on camera, who do you stake your credibility on. A decision-making tool.
Morning intelligence briefs for leaders. How you decide what matters today. Open source.
Measures whether your message will survive AI interpretation. Rubric-based scoring — every point deducted references a specific check, not AI vibes.
The percentage of times your brand is mentioned in AI-generated answers. The new market share metric for the AI economy.
I wrote my first program in 6th grade. I created #journchat — the first industry chat connecting journalists and PR on Twitter — and hosted it live at major newsrooms. I built the first media wiki on Twitter. Every platform shift since, I haven't waited for the playbook. I've rewritten it.
Now I'm doing it with AI. I don't adopt tools — I reimagine how the work gets done. The workflows, the infrastructure, the decision-making systems that business has accepted for decades. I build them first, prove they work, then ship.
The technology changes. What I do doesn't.
Author of PR@ctical · #1 Business Writer on HackerNoon · 3× Propel 100 · CBS Las Vegas tech contributor
I followed her instructions to a T, and it turned out to be one of the most successful announcements we've had in a while. The results were recognized by our CMO and presented to the board.
Sarah's content is living in 2030 and that's the point. Most communications professionals are moving launch to launch thinking a quarter out. Sarah is thinking ahead with practical tips.
Sarah literally is writing the book of the future of PR. I will be leveraging many of your learnings on AEO, Writing PR for AI, et al.