Expert guides on AI visibility, communications strategy, and building in the AI era. Written from 23 years of doing the work.
Get your Google Knowledge Panel and Wikipedia article. Step-by-step guide to Wikidata setup, Wikipedia submission, and being discoverable by both humans and AI.
How to show up in ChatGPT, Perplexity, and Gemini. The Before Layer concept, audit process, entity building, and a 90-day action plan.
Why your brand is invisible to AI — written for CEOs, founders, and board members. Board presentation framework, budget, and 90-day executive action plan.
Beyond SEO in 2026. Budget allocation, measurement frameworks, team structure, tech stack, and presenting AI visibility ROI to your board.
The Before Layer and your pipeline. New buyer journey, the ChatGPT objection, Answer Share as a revenue metric, and sales team training playbook.
The DIY guide to showing up in ChatGPT. Zero-budget weekend tactics, copy-paste schema templates, and a 30-minute monthly maintenance routine.
The discipline that didn't exist two years ago. Why traditional playbooks fail, content strategy for AI citation, and a 30-day getting started plan.
The new way PR pros build with AI. From using tools to building tools — real examples, step-by-step guide, and what you can ship in a weekend.
What's actually working vs. hype in 2026. The AI comms stack, workflow transformations, team structure changes, and a 23-year perspective on disruption.
PR's evolution through disruption cycles, the new tech stack, how media relations is changing, and the skills PR pros need right now.